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7 Things You Might Not Know About Ambassador Cruise Line

When Ambassador Cruise Line launched in 2022 , it became the first new UK cruise line for more than a decade. The maiden season has already proved popular with holidaymakers, so we’re taking a closer look at what you might not already know about the new cruise line making waves in sailing from the UK.

More about Ambassador cruise line

The first Ambassador Cruise Line ship was formerly a P&O favourite

Ambassador Cruise Line will launch with one ship, Ambience. She’s in for a full refurbishment that’ll leave her unrecognisable, but if she looks a little familiar right now it could be because you’ve seen her plying the seas for P&O Cruises Australia as Pacific Dawn. She was set to become CMV’s new flagship under the name ‘Amy Johnson’ too, but she’s finally found her rightful home as Ambience.

Ambience cruises

…and the second was formerly AIDAMira

Not content with bringing one new ship to the ocean waves, Ambassador is also launching a second ship, Ambition, in 2023. She formerly operated as AIDAMira and will be the sister ship to Ambience, offering 714 cabins, 125 of which have balconies and 113 are suites.

Ambassador Cruise Line is aimed at over-50s

Adult-only cruises have soared in popularity with those seeking a more serene sailing than one might expect with the kids in tow. Ambassador will focus on an over-50s clientele in their maiden season and looking ahead.

…but multi-generational sailings will welcome the whole family

Okay, we know we said they were for the over 50s, but Ambassador Cruise Line will welcome families on two special sailings as part of their maiden season. We’ve all missed spending time with our nearest and dearest, so two multi-generational cruises from the UK promise to prove very popular indeed.

Children and babies over six months will be welcome on a seven-night Fjordland sailing, departing on 6 August 2022, and the 14-night Baltic Treasure & St Petersburg voyage, departing on 23 July 2022.

The second Ambition ship launched in 2023

Ambassador has now built its second ship, Ambition, which was launch in 2023. The maiden voyage was on the 4 March 2023, where visited Kristiansand, Copenhagen and Gothenberg from her home port of London Tilbury docks.

Similar to Ambience, she will carries 1,200 passengers across 714 cabins. Dining options include two main restaurants, and there four bars, lounges and a pub on board.

Ambassador Cruise Line will become an expedition cruise line in the winter

Ambience will sail 33 cruises visiting 88 different ports in her maiden season, and some of those will see her offer ‘expedition style’ voyages. Cuba, the Caribbean, Cape Verde and Scandinavia are all on the expedition cruise list.

They’ve partnered with the marine conservation charity, ORCA

It was recently announced that the UK’s newest cruise line would be partnering with ORCA, the marine conservation charity. Ambience will feature a designated enrichment area where there will be plenty of information on whales and dolphins. Guests will also be given access to the ORCA OceanWatchers so they can try their hand at being an Ocean Conservationists.

Speaking of Ocean Conservationists, there will two onboard Ambience in 2022 and 2023 as they use the voyages to collect important scientific data. Their presence on 11 sailings, spanning more than 200 days, will also give passengers the opportunity to find out more about marine life and conservation projects.

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  • I also went on the round British Isles trip last July. My experience was positive, particularly the entertainment, which was excellent. I also went down with covid on my return! My friend and I booked for the pre-Christmas mini cruise on Ambience, to the Belgian Christmas Markets, which ended up being cancelled. We have used the compensation package to book for the tour of Shetlands and the Faroes on Ambition. I am still awaiting a confirmation invoice from Ambassador. My impression of them is that they genuinely want to treat their customers well, but there are a few glitches in the application of that principle.

  • We have just came back from the round British isles trip. Staff food and entertainment very good. We had a problem with the hair dryer would not operate the light in the bathroom did not work and we had a leak from the ceiling and clothes got damp.All was put right but this really should not have happened. To top it off all four of us in our group all tested positive for Covid the day after we arrived home.

  • Ambaasador provide excellent value for money. My party of 5 (me at 92 plus son and2 grandchildren) went on the Norway cruise. Very good welcome and all well untill it came to sleeping. Our two cabins were at the stern and despite being on Deck 9 we were all kept awake by the vibration s from the engine room.
    A request next morning for a change of cabins was negative at Reception, but 4 hours later they suddenly told me that we could move to the front of the ship on Deck6. This was accepted and proved very satisfactory..
    The main Dining Room is the biggest I have ever seen (Cunard, P&O, Fred Olsen and others.) and served excellent food. The food in the Buffet Dining Room was also very good, but difficult to get a table for all of us, and I had to complain that the food was mostly lukewarm .
    The staff are overworked and seem to have 2 jobs- the embarkation was all done by the ships crew ashore, and the disembarkation was a disgrace. Tilbury cannot be recommended as a cruise terminal. Our cabin class could not disembark untill 11 am ( Docked at 9am), unless we carried all our own luggage ashore, which we did along with an estimated 85% of the passengers. We were warned that there are no toilets nor sitting areas on disembarkation , so we were left ashore standing in the hot sunshine. The shuttle Bus to the Railway Station was not running, and I could only find one Port Of London employee, who tried to get me a seat, but failed. Very little space for cars to park so it was chaotic. Tilbury is Not Fit For Purpose.
    Norway was however SUPERBE, as was the ships entertainment.

  • I'm sorry to say our experience of Ambience was not a good one. The ship really does not look or seem ready for customers. From the leaking roof in the bar at the top and front, to the air-conditioning not working (and we were isolated in our inside cabin due to covid) to the surly waiter to the shambles that was the covid positive people's disembarkation. It is definitely NOT an experience we will be repeating.

    • Thanks for your comment.

      The evening shows onboard Ambience in the Show Lounge will usually take place around sitting times, so there will be an early show and a later one. I hope this helps with your query. Merry Christmas.

  • We're booked on the Canada cruise next year. Looks to be a nice trip. Three wishes - I wish their brochure was in portrait format, not landscape. I wish they would take the miserable purple colour out of the general presentation. I wish they would simplify the classes and packages. Nonetheless, we hope it works out for them and look forward to giving them a try.

    • Good morning Ivan,

      Wow, the Canada cruise does sound amazing, I'm sure it will all be worth it and we look forward to your feedback on return.

  • Asked for a brochure but not received one from them.

    Would much prefer the option of freedom dining rather than 1st/2nd sitting.

    • Good morning Susan,

      If you'd like to give our Cruise Experts a call on 01246 819 819 and we can look into the brochure order for you? Ambassador Cruise Line are going with the traditional dining of just the 1st or 2nd sitting for the time being. Although, things can change.

  • Please could we have a Brochure on the Ambience as it sounds and looks like the perfect cruise liner for my wife and myself. We look forward to hearing from you.

    Yours sincerely David and Kathleen Clarke

    • Good morning David,

      We hope you're both well. I have passed your details on to one of our Cruise Experts to look into this for you.

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