Royal Caribbean Named Eurovision Song Contest Official Partner

Royal Caribbean has been named the official partner of the Eurovision Song Contest. As a sponsor for 2024 and 2025, Royal Caribbean will breathe life into a myriad of moments and experiences, including brand visibility during the event, promotion of the host city and more.

This fresh collaboration will make its debut ahead of the forthcoming 68th Eurovision Song Contest that is scheduled to take place in the lively city of Malmö, Sweden, in May 2024, and will be broadcast in the 37 participating countries with millions more tuning in online. This will also signal the commencement of Royal Caribbean’s eagerly awaited European season with six award-winning ships taking off from eight cities across the continent and heading for a series of iconic destinations.

Ben Bouldin, Vice-President of Royal Caribbean International in Europe, the Middle East and Africa, said, “As two world-renowned brands that are known for delivering memorable moments to millions across the globe, the combination of Royal Caribbean International and Eurovision Song Contest makes the ultimate partnership that will bring to life the very best of world-class live entertainment and a fusion of cultures from all over. 

“With more than 60 historic years of the Eurovision Song Contest, we’re proud to partner with an iconic brand that has a global audience, which only continues to grow with the popularity of an event that has become a cultural moment for so many around the world.”